Support local

Spend your money where the fire hit

The simplest way to help a neighborhood business recover is to be its customer. We spotlight a rotating few in depth, and keep a full listing so no one is left out.

How we pick who's featured (we can't profile all ~8,000 businesses, so we're transparent about the filter):

In the impact zone (ZIPs 90022 / 90023 / 90033 / 90063), closest first.
Community-facing & locally owned, never chains, corporate, or warehouses.
Somewhere the public can actually buy (so your visit helps directly).
A verifiable storefront we can describe accurately from public info.
A rotating spotlight, not a ranking. The full list carries everyone, and we rotate who's featured.

Are you a business here? Ask to be featured, corrected, or removed: use the contact form.

Featured this week

El Sabroso

Old-school Mexican carnitas & chicharrones · 501 N Brannick Ave, 90063 · open to ~8 PM · (323) 264-9444 · cash only

A small, beloved neighborhood spot in the wider impact area, with 4.7 stars across 700+ reviews.

How to help: go in for the carnitas, the chicharrón, and the cueritos. Bring cash, and a little patience for parking. It is worth it.

El Mercadito

Latino-owned Mexican market & food hall · 3425 E 1st St, 90063 · open to ~8 PM · el-mercadito-los-angeles.com · (323) 526-8808

A three-floor indoor plaza of food stalls, restaurants, music, and shops, and a Boyle Heights institution.

Inside you'll find sit-down restaurants (La Cocina, El Gallito), an ice-cream shop (Tejuinos Rivera), Mexican candy & pan dulce, handmade clothing, jewelry, and gifts. Many small vendors under one roof.

How to help: come for a meal upstairs, grab esquites, churros, or a raspado, and buy from the individual vendors inside. Each one is its own small business.

Talpa Meat Market

Neighborhood carnicería & market · 4501 Whittier Blvd, 90022 · open to ~9 PM · talpameatmarket.com · (323) 981-9248

A family market for meat, produce, and hot food, and a weekend-BBQ staple.

Fresh and marinated meats, produce, dairy, salsas, chicharrones, and ready-to-eat hot food.

How to help: get your carne for the weekend carne asada, fresh produce, or a hot meal to go. Try the torta de milanesa.

Tacos a Cabrón

Street-style tacos · 3412 E Olympic Blvd, 90023 · open to ~10 PM · online ordering · (323) 690-9090

Affordable, busy taco spot near the fire site, with dine-in, takeout, or delivery.

How to help: order tacos al pastor and asada, or the memelas. Easy to grab takeout or delivery on a weeknight.

Mariscos Puerto Escondido

Mexican seafood restaurant · 3740 Whittier Blvd, 90023 · open to ~9 PM · LGBTQ+ friendly · mariscospuertoescondido.com · (323) 570-8213

Tropical-themed seafood with live Latin music, a place to bring the family.

How to help: dine in for a botana de mariscos, ceviche, or a molcajete, or order takeout/delivery.

East Los Market

Local grocery store · 3843 Whittier Blvd · (323) 354-4006

How to help: do your grocery run here instead of a chain. A small shift that keeps money on the block.

This is a starter spotlight, not the whole list. Hundreds of community businesses sit in the impact zone, across three layers (Direct · Near · Polluted & Pending). We publish the full, sourced listing on the project's data site, with each business's type and which kind of help fits (visit-and-buy, or insurance/claims for the ones you can't shop). See the full listing →

Businesses described from public information (Google Maps, business sites), June 2026. Hours and details change, so please call ahead. Featuring a business is not a paid placement and not an endorsement of anything beyond "they're a local business worth your support." Want in, out, or corrected? use the contact form.

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